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Intercultural Training - Intercultural Communication
Cross cultural skills for successful business communication
Brazil
Objectives
Many executives and employees travel to Brazil without a clear idea of Brazilian business culture. Stereotypes and a lack of information about the socio-economic background make it more difficult to integrate into Brazilian business culture and can cause stress and low work motivation. This seminar is a practical way to get to know the Brazilian business culture and provides you with an insight into new business environments.
The seminars can be held in English, Spanish or German.
Content
- Brazilian culture and its influence on motivation, approach and communication in the workplace, when planning schedules, in meetings and work procedures
- Decision-making in Brazilian companies
- Information flow
- Hierarchies and the concept of responsibility
- The public and private sectors
Target group
- Foreign employees and executives who wish to prepare for their stay in Brazil
- Their families and/or partners
- Foreign employees and executives working on Brazilian projects
- Foreign companies and organisations planning joint ventures with Brazilian companies and organisations
- Foreign employees and executives who frequently travel to Brazil
Duration
We recommend a two-day seminar for foreign executives, employees and their families.
Intercultural seminars can be organised in combination with your language course.
Brazil
Intercultural Disparity Index (IDI): 143 (very high)*
*The Intercultural Disparity Index IDI is based on Hofstede's cultural dimensions and shows the relative distance of two given cultures and therefore the existence of relevant cultural differences.
Economic Figures:
- Gross Domestic Product (in millions of US$) (2002): 452,387
- Gross Domestic Product per Capita (in PPP$) (2002): 7,770
- Agriculture: Share of GDP (in %) (2002): 6.1
- Industry: Share of GDP (in %) (2002): 21
- Services: Share of GDP (in %) (2002): 72.9
- Imports (in millions of US$) (2002): 47,219
- Exports (in millions of US$) (2002): 60,362
Due to the democratisation process in recent years, Brazil has undergone significant changes in its political landscape as well as its economy. Deregulation of the national market and a more globalised approach have made Brazil one of the 10 most important economies. The IMF expressed a very optimistic view in its last report.
However, business success essentially depends on the human factor, making the intercultural component increasingly important. It is not enough to speak a common language. It is also important to be aware that other values prevail in a foreign culture and therefore different behaviours are implicitly expected.
The most important cultural differences between Brazil and the UK:
· It contrasts with the UK business culture high power distance index, reflected in hierarchies and authoritarian company structures and thinking
· Long-term time orientation, while the UK business world is short or medium-term oriented
· Strong "high context" culture, making the implicit context an essential part of a message
Centro Humboldt's cross cultural seminar "Brazil - the future market of Latin America" provides key insights and skills to deal with Brazilian culture. With optimum preparation, we help you avoid misunderstandings and related business losses.
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